This 2020 is not a denoma season for the online marketing services area. In fact, it is predicted to be one of the most competitive seasons for businesses worldwide. According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”
That is quite a swell. So what is going to happen to digital marketing for 2020? Here are some predictions in the online marketing services arena for 2020.
#1: Voice Search will be Optimised but not for Revenue
According to ComScore, 50% of the searches in 2020 will be from voice search alone. Companies will be optimising their voice search presence to make their brand stand out.
#2: Branding will be a Forerunner
Branding is your way of standing out from the rest of your competitors. According to Templafy, an average person is said to be exposed to between 4,000 and 10,000 brand messages each day. Imagine that competition. So it is good to start solidifying your brand now.
#3: The Automation Rocket has Launched
Bid farewell to the manual life and say hello to automation. It is believed that automation will continue to disrupt the job market in 2020. So you can expect to see plenty of bots and AI techs to emerge this year.
#4: Personalisation is the New Marketing Style
As Dale Carnegie would say, “A person’s name is to that person, the sweetest, most important sound in any language.” The same feeling is invoked if your customers see that you address them by their first name. That is why it is important to incorporate some personal touch to your promotional emails, even in answering their inquiries.
#5: Chatbots and Private Messaging are the New Mailmen
In 2020, most companies will be shifting to private messaging apps, instead of using emails. They can also use chatbots as a form of marketing their business or promoting new offers. So, you can partly say goodbye to the phrase “You’ve Got Mail!” and say hello to your new digital mailmen.
Those were the trends for the online marketing services industry for 2020. Do you want to make your business the best in the playing field? Then, email us through Fligno.com and we’ll make you ready for battle this 2020.