Wondering of what causes a high bounce rate or a decrease in the number of traffic? Or a low number of conversion rates? Well, there are things you may take consider to these factors but maybe this is caused by a poor website design. Having an effective website design can be a key to help you gain more traffic, decrease number of bounce rate and increase your conversion rate. And a good website with an effective website design would help you grow your business successfully. How would you achieve this? Here are 7 fascinating website design tactics that would help you improve and grow your business through digital marketing.
1. Communication is the key to success
Having a precise, organized and direct to the point content on your website could help you gain more traffic and could possibly turn your visitors into customers. It is important to communicate clearly and make the information easy to read and analyze as users tend to have the information as fast as possible. Organising information using headlines and subheadlines and using bullet points, are some of the schemes to have an effective website design.
2. Choose readable fonts.
A website always has a content for readers to read and know what the website offers. Choosing readable fonts would help your users to understand more about what you can provide. Sans Serif fonts such as Verdana, Arial, and Calibri are easier to read online since the simplicity of the letter shapes makes them more recognisable. To keep your design smooth, stick to a maximum of 3 point sizes and have a 16px font size.
3. Effective website navigation.
The website navigation gives a bigger impact on your website, it affects traffic and search engine rankings and also affects the conversions and user-friendliness. With an effective navigation, it will be easy for users to take action and move around your website. Logical page hierarchy, bread crumbs, clickable buttons and following the ‘three click rule’ – users will be able to find information that they are looking for within three clicks, are some of the tactics for an effective website navigation.
4. Add images.
Images could help you give life to your website, aside from colors of course but have something is better than nothing. Images help with the company’s brand positioning and connecting with your target audience. Adding some interesting images such as infographics is also much more effective at communicating. With an effective image added to your website, it could also lead visitors to possible clients.
5. Load Time
6. Play with the colors.
In picking the colors of your website, make sure that you would choose the right dominant color for your website and brand. Having a well-thought color scheme can enhance a user’s experience. To create balance and harmony, choose some complementary colors, and contrasting colors for the text and background for easy reading. To emphasize and attract users to click on call-to-action buttons, choose vibrant colors. And white space or negative space is effective in giving your website a modern and uncluttered look.
7. Have a mobile friendly website design
Nowadays, maybe you can notice that there are mobile users are now increasing than desktop users. Having a mobile-friendly website, there is more chance of a skyrocketing traffic and increasing number of conversions. You can either rebuild your website into a responsive layout or you can develop a dedicated mobile site.
Knowing and learning these tips on how to optimize and have an effective website design could help you improve and enhance your website which could also attract possible customers and grow your business through online marketing. If you are looking for a website design and development Gold Coast, then you can contact us. With an effective website design, you can attract more customers, decrease number of bounce rate and have a consistent brand identity because a website design can create an opportunity to influence people’s mindset and helps you to generate more sales.