Types of Digital Marketing Strategy for Online Marketing Services

online marketing services

online marketing services

Digital marketing services is a service using digital technology such as electronic devices that use the internet to spread information and promotional methods for business status improvements. Businesses from diverse categories rely on online marketing services in “upping” the profile of their brand names, products and services. Online marketing helps in the business introduction to the public through the internet since being online is a common activity.

Search Engine Optimisation

Keyword Research organic or seed keywords play an essential role in webpage optimisation. They are the focal point where the industry of your business revolves. They describe what your business is about, and they are the highlighted terms that appear on queries on search engine results.

Social Media Marketing helps gain traffic to your website through means of the social media network. Strategic publicity promotions such as vlogs and blogs create an invitation to potential clients by product or service introductions. Social media helps you acquaint media with your brand.

Ad Campaigns are usually paid advertising marketing. It is where businesses pay ad space to show campaigns for their business. The same process goes with billboards and posters in the latter years, but the difference is it is seen on multimedia through the use of the internet.

Custom Advertising Plan is a method of optimising web ads to target a specific range of customers that may affiliate in the line of your business. SEO experts categorise your brand for your ads to show up on different but related web searches.

Website Design Services

Custom HTML on Website, Hypertext Markup Language, HTML for short is a custom system in labelling text files to accomplish desired font, colour, graphic, and hyperlink effects to appear on website pages. The latest feature on HTML description available for customising effects is the HTML elements, It enables you to produce your HTML elements along with your JavaScript API.

Webpage Creation is the production of webpages shown online. It is composed of documents written in HTML that is accessed via the URL address. In creating web pages, SEO must make have engaging features and organic web content to invite viewers to your website.

When technology is thriving, digital marketing also flourishes. Want to increase your business reputation?  Need website optimisation? Contact us now at Fligno.com.

Hashtag Optimisation for Instagram

seo gold coast

seo gold coast

In July 2010, the world was introduced to a new social media photo-sharing app that revolutionised the trend of the square-shaped photographs and selfies. Although the founders of the said mobile application did not anticipate the popularity that it has today, Instagram has over one billion active users as of 2018.

Just like any other social media platforms, Instagram is an excellent place to showcase products and brand names not only because it is, but also, Instagram-adapted to twitter’s hashtag element that can be added (optional) in the caption box provided on every post which enables photos and videos to be categorised.

SEO Gold Coast relates both Hashtag and Keyword Optimisation on the webpage to be similar. Both are using linking word/s that convey users to the site. But the difference between hashtag and keyword is that hashtag has broader means of internet application than keywords, contents are delivered simultaneously, and directly to users without having to search for them.

Hashtags are interactive. They encourage users to join in conversations and topics, thus bringing more people into your circle–unlike keyword optimisation where it takes time for search engines to crawl the contents of your webpage. In hashtag optimisation, information or content is disseminated on the internet immediately since it is designed for real-time uploads.

Tips on Hashtag Optimisation for Instagram:

– Investigate organic hashtag words

– Explore related topics

– Target viewers

– Avoid overused hashtags

– Limit number of hashtags

– Establish a creative brand name hashtags

– Provide an external website link on Instagram bio, also add a hashtag on the description for your account to appear on search engines.

Overall, social media supports the improvement of the status of businesses, but also be reminded that social media networks have negative effects. Make sure that SEO experts are using the right methods and strategies in promoting your website.

For SEO and digital business strategies, visit us at Fligno.com.

Determining Competitors and Search Engine Violations

seo gold coast

seo gold coast

Usually, digital marketing companies that offer in-house or outsourced search engine optimisation services focus on their clients’ websites. Once a website has been set to live, the service provider monitors its performance and determine if the competitors are using ethical SEO techniques. However, this is not always the case.

Many would think that SEO Gold Coast companies have control over what appears in search engine results. However, it depends on the services that are being given. There are some tactics that have direct effects on search results. And that includes monitoring website competitors and reporting them to major search engines if found that they are utilising poor SEO techniques. These bad tactics not only harm websites but also put them at risk of serious consequences such as getting banned.

Determining site competitors

In every business, there will always be competition. If you own a product or provide services, know that you have competitors that sell the same products and services like yours. In order to keep up with your primary competitors, their SEO efforts must be monitored. This way, your business will be able to identify if your competitors have implemented SEO tactics or not. If yes, it is best to review what your competitors have been doing so that you can learn from their marketing and sales tactics. One of these tactics includes evaluating keyphrases that they target.

Aside from your primary competitors, you need to keep an eye on your online competitors. These competitors are those that rank higher than your existing positions in search engine results. Whenever there is a specific search term, there are other companies that will appear in the search engine results. While it is not necessary that they offer similar products or services, they may be using keywords similar to yours. To outrank them, hire an in-house SEO expert to help you in monitoring and maintaining your search engine rankings while analysing competitors that are above you in the search results.

Search engine violations

There are still companies that are uninformed about SEO. Even big companies commit mistakes in this field by hiring the wrong service provider or letting SEO tasks implemented by an incompetent in-house staff. Know that if search engines find out that your site is using doorway pages and other unethical SEO practices, there’s a high possibility that your site will be removed from the search engine index.

If you are looking for an SEO Gold Coast firm that can help boost traffic to your website and at the same time, increase its authority, contact Fligno.com today!

Processes Involved in the Life Cycle of Software Development

custom software development company

custom software development company

The software is a set of instructions for a computer to read and understand to execute a specific task. The process in which computer programming is used to develop software is called software development. While these terms are not new for many, tackling the software development life cycle (SLDC) might be unfamiliar to them.

Here are the processes involved in software development that an effective custom software development company follows.

Gather and analyse requirements needed in developing a software

In software development, the initial phase involves the gathering and analysing of the requirements in developing software. Just like in starting a business, a plan is needed before starting work on a new project. The planning involves the roles of project managers, stakeholders, and senior software developers. Know that no matter how much experience or professional a custom software development company is, creating a plan is never easy and will start with the basics.

When working with experts, it would take less time to plan a new project and then work on it right away. However, there will still be questions that must be answered before taking on the project. These are just some of the questions that are usually being asked.

Who will be using the custom software?

For what purpose is the software?

What data is needed for the software?

What are the skills required for the project?

After answering these answers, a thorough analysis is needed to find out if the project is worth it. There will be more questions in the duration of the creation of the project. It is best to document all of the work for future references.

Software designing

In the second phase, the software’s design is the focus. Using the documentation and the results gained from the first phase, the software and the system are given designs. The developers are then able to identify the requirements for the completion of the project. This specific phase also defines the architecture of the system, setting the requirements for the following phase.

Execution of the roles of software developers

The third phase requires help from experts in software development. With the system design documents divided into modules, developers can now start their job. This is the longest phase to complete as programming is not easy. It demands expertise, patience, and time. Once programming is done, the work will have to go through some testing.

Deployment and maintenance

After the successful completion and testing of the software, it can then be sent to the client or make it available to the public. Since software needs updating from time to time, maintenance is highly required, especially if there are system errors that call for fixing.

If you are looking for software development services, contact Fligno.com today!

Steps in the Software Development Process

custom software development

custom software development

Custom software is a product of custom software development that’s based on a customer’s specific requirements and specifications. It is done by experienced and skilled software developers. And if there are new creative ideas or features that the client desires, they can then be easily integrated into the software.

There are developers around the world that offer custom software engineering and programming services who offer their expertise in custom database programming and web application development. Due to their global availability, services offered come at competitive prices. Looking for the right developer is not an easy task, but the results of all the effort will be well worth it in the end. Learn how development is a valuable service to have by reading through its process below.

Custom Software Development Process

Find and hire. The first step in the development process is to find a provider of software app development. This can be done by doing research on the web or getting information by word-of-mouth from past clients and referrals. Upon finding the right company, sending a request online or calling their office will be of great help to enquire and request for business requirements.

Keep ideas secured. It is very important to keep unique ideas secured and be kept between the client and the software app developer. Given that today’s market comes with very competitive businesses, once a single idea gets leaked, it can easily become someone else’s idea. This is where a non-disclosure agreement (NDA) is needed to prevent the sharing of ideas outside of the involved parties. Know that software development is not only a competitive market for ideas, but also for pricing.

Estimates. After making discussions with the software developer, a price estimate will be provided. It is determined through the foreseen amount of work, the complexity of the idea, and the duration of the development process. It will be, at first, a rough estimate since the time in working with a custom software project may take longer–there will also be changes that the client will require in the future.

SOW. A statement of work will be produced to review every step in the software development process. It helps in outlining all the work that needs to be done with their respective pricing.

For all your software development needs, it is best to hire a custom software developer. The process of custom software development may take time to achieve, but it is only because developers want to deliver the best-customised software for their clients.

If you are looking for software development services, contact Fligno.com today.

What You Need To Know About Cross-Platform Apps

app development

Cross-platform apps have been impressing businesses by how amazing and incredible they are with their differentiating feature in the field of technology. Such apps have been altering day to day life and creating a significant impact on the efficiencies of business processes.

What is the term “cross-platform apps” means?

The term refers to the development of mobile applications that can be used on more than one platform. These cross-platform apps operate on different networks. At the same time, they use different operating systems. They enable hassle-free working.

What are some of the popular cross-platform app development tools in the market?

Each app type features different attributes associated with their primary purpose. Here are some tools that are commonly used.

5App. Suitable for companies that develop apps for their employees’ use. The data security is its focus area. It offers hassle-free use and enables immense productivity.

Alpha Anywhere. This tool offers developers with a lot of options associated with utilising programming languages, enabling developers to use C# and any other .NET-supported language like C++ and Cobra.

Appcelerator Titanium. An open source tool that is used in fabricating native Android and iOS apps.

Cocos2d. Utilised in two-dimensional game developments, Cocos2d ensures that the developers are in the position to develop five different platforms.

Corona. This innovative tool enables developers to initiate coding a new app within 5 minutes of downloading. Such a tool is perfect for 2D gaming graphics.

PhoneGap. A tool owned by Adobe, PhoneGap is a free resource which can be used by first-time app developers. It is being used in translating codes from CSS, HTML, and JavaScript. It helps in developing apps for Windows and BlackBerry.

Qt. A subscription-based service, Qt does not require developers devices for testing.

Sencha. This tool enables app development in HTML, helping developers save time and offering an easy translation of codes.

With the use of the tools mentioned above, developing a cross platform app becomes easier and more effective.

How are such apps more affordable and effective?

Cross platform apps are cost effective. With the help of some tools, there is the possibility that developers will be able to work on a single codebase given that the standard language is unitary–C# in most instances. This code will then be executed through compliers that emit native  Android or iOS apps.

But know that with native apps require different APIs and languages and separate tools. And having different code bases translates to higher costs for maintenance.

If you want to learn more about cross platform apps, contact Fligno.com today!

The Basis for an Effective Online Marketing Strategy

online marketing services

online marketing services

In every business, marketing serves as its backbone, and making the business stable is very important. One of the platforms where marketing can be done is the Internet, which helps businesses communicate with prospective customers across the globe. With this reason, businesses that decide to go online need to make use of online marketing services that are concerned with the services, which put sites to search rankings and provide benefits.

The internet is a very busy industry. It is where businesses try to advertise and sell their products and services. Depending on a specific industry, the competition may be high. A business must try its best to get ahead of its competitors. One way to achieve this is to create an effective marketing strategy that will help the business stand out from its rival businesses.

What is the basis for an effective online marketing strategy?

A marketing strategy can be created for a protracted term basis or diminutive term basis. As far as the protracted basis is concerned, policies are made to get long-term benefits such as lasting customer relations; while the diminutive basis is concerned about making plans and strategies to strengthen the business.

What’s in a marketing strategy?

In order to make an online business venture successful, an effective marketing strategy must be implemented. This may include having the right keywords that your potential customers are searching for. Another one is managing pay-per-click, which is concerned with bidding certain keywords on Google AdWords or Microsoft Bing Ads. Once a visitor clicks the ad to get redirected to the landing page, an amount of money will be deducted. Through this, you can get to keep track of how many visitors come to your site.

Executing these techniques the right way at the right time will let the business reach the highest peaks. Given that their main goal is to provide profit and positive results, online marketing strategies can surely make a big impact on businesses.

Online marketing services are intended for websites to get business opportunities. They can help a loss-bearing company transform into a profit-earning venture. Fortunately, there are a lot of search engine marketing firms that offer such services. As a business owner, you need to find the right service provider to settle with. Make sure that they will be able to formulate a marketing strategy that will be beneficial to your business.

If you want to learn more about online marketing strategies, contact Fligno.com today!

Black Hat vs Gray Hat vs White Hat

seo gold coast

seo gold coast

Ever since the introduction of Search Engine Optimisation, businesses continue to reap the benefits of integrating it into their marketing strategies. Not only that it helps businesses reach their potential customers, but also brings traffic to their website through organic search. However, not all practitioners of SEO Gold Coast abide by the same rules. For this reason, it is important to understand what sets Black Hat, Gray Hat, and White Hat apart from each other.

Black Hat

Also known as SEO spamming, Black Hat SEO is an aggressive method that is volatile and discouraged by Google. It heavily uses technology and automated strategies to create plenty of websites that have little to no value, which are only intended to outwit search engines and gain inbound links from other websites.

This method also practices the following:

Keyword stuffing. This is when a specific keyword or group of keywords are repeated in a single page many times over, making the content hard to read or look spammy.

Negative Redirects. Redirects are very helpful when it comes to transferring to another domain, but using it wrongly is a bad SEO practice. It becomes a negative course of action if visitors are brought to an irrelevant page and not on the page they expect.

Reconstruct websites after ranking on search engines. Some bad marketers do advice businesses to change their business website entirely after it reached its goal of ranking on search engines, which is risky.

If you’re thinking of hiring someone who can do the Black Hat method, think again. It may provide quick results and a spurt of financial gains, but it is not stable. Eventually, it will hurt website rankings, and be at risk of getting banned by search engines.

Gray Hat

This SEO Gold Coast method makes use of questionable tactics that take greater risks. Such includes duplicated content, irrelevant link building, three-way linking, and unnaturally high keyword density. These techniques don’t violate the rules of search engines but are still risky.

When attempting to make use of Gray Hat, it may venture into Black Hat territory and will get penalties.

White Hat

Among the methods that were mentioned, White Hat is the most accepted and reputable route to proper and successful SEO. It focuses on building quality content for the people and not for search engines. Instead of automated programs, it relies on content and marketing.

This method may take some time compared to Black Hat and Gray Hat, but it ensures long-lasting marketing results. Tactics included in White Hat are the following:

  • keyword research
  • putting keywords in alt tags, anchor texts, content, headings, and page titles naturally
  • adapting and monitoring analytics
  • creating content regularly
  • optimised coding structures
  • sitemaps

Using White Hat SEO Gold Coast don’t put websites at risk of getting banned; it’s likely going to convert visitors into customers.

Business Growth with Leveraging Custom Software Development

custom software development company

custom software development company

While off-the-shelf software is still a preferred tool by many businesses because of their affordability, they just don’t meet specific needs as they lack functionality and have unusable features. This is where custom software development comes in. Such a service provides custom-made software to address business processes, may it be automating repetitive tasks, simplifying complicated processes, etc. If you are a business owner who requires an application that features these functions, then you need the services of a custom software development company.

Also called “bespoke applications”, custom software is explicitly created for a group of users or a business that have specific requirements. Unlike software packages that are made available for the public, custom software is a personalised application and can only be used by limited users. Not only does it ensure that all determined preferences are accommodated, but it also functions in content management, customer management, human resource management, and inventory management. A tailor-made software fills the gaps found in existing software packages.

To end up with a working product, custom software development goes through various stages. By attending to each of the stages, any hidden issues in the software are uncovered and dealt with immediately. These issues include those that were not mentioned in the required specifications.

For the first stage of software development, several departments are involved namely engineering, general management, marketing, and research and development.

As previously mentioned, services from a custom software development company are more expensive compared to readily available software solutions. They demand money and time in order to attend to the challenges and provide solutions. But know that when hiring a reputable custom software provider, you will be provided with a solid foundation for the requirements of your business. Tasks are done effectively, making the creation process quick but still of high standards.

Remember that there are a number of factors that should be considered before finally settling on developing custom software. First is financing, as the cost and benefits need to be thoroughly evaluated. Second is when to market the product, as such software takes more time than software packages. Third is the implementation size to determine whether or not to pursue in making the software based on the customised requirements.

If you want to learn more about custom software development services and how your business can benefit from it, contact Fligno.com today.

How Custom Software Development Guarantees a Business Success

Custom software development

custom software development

Entrepreneurs provide great ideas and realise them into new inventions in the form of products or services. But to ensure quality products or services, they need customised software to satisfy their business requirements.

The business world is all about accuracy and speed. Manual operations have become obsolete, bringing in the need for custom software to provide solutions to specific business needs. However, designing software is not that simple as it demands time, as certain specifications have to be incorporated in it. They may be expensive, as they are custom-made and require a lot of time to complete, the earlier it is developed, the more money and time you can save.

Many software development providers visit business offices to take a look at their needs and note the instructions and identify the business’ needs before proceeding with designing the software. They usually have a team of software developers to work on the project round-the-clock.

But why go through all the trouble when you can make use of off-the-shelf software or ready-made software?

While it is a cheaper alternative, using them compromises the businesses’ efficiency, performance, time, and more. It is best to prefer custom software development as it guarantees usability and efficiency that will suit business needs.

Here are some of the advantages of custom software:

  • Comes with specific features that a business needs
  • Saves time
  • Reduces expenses
  • Flexible to use
  • Easy to use
  • User-friendly

Keep in mind that the effectiveness of a custom software development depends on how reliable and competent a software development company is. A team must consist of an experienced group of developers to ensure that all of the requirements are met right from the first stage of development. The quality of the software is also equipped with solid customer support to address maintenance matters and other issues.

If you have plans on outsourcing or hiring a local company, make sure to conduct detailed research before settling on one. It helps to know that they have a team that knows your business needs and competitors as references to designing the custom software. With software development, expect a drastic change in your processes – by the end, you will never be short of time and resources.

To know more about custom software development, contact Fligno.com today!