5 Biggest Online Marketing Service Trend in 2020

Online Marketing Services

Online Marketing Services

This 2020 is not a denoma season for the online marketing services area. In fact, it is predicted to be one of the most competitive seasons for businesses worldwide. According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.” 

That is quite a swell. So what is going to happen to digital marketing for 2020? Here are some predictions in the online marketing services arena for 2020.

#1: Voice Search will be Optimised but not for Revenue 

According to ComScore, 50% of the searches in 2020 will be from voice search alone. Companies will be optimising their voice search presence to make their brand stand out. 

#2: Branding will be a Forerunner

Branding is your way of standing out from the rest of your competitors. According to Templafy, an average person is said to be exposed to between 4,000 and 10,000 brand messages each day. Imagine that competition. So it is good to start solidifying your brand now.

#3: The Automation Rocket has Launched

Bid farewell to the manual life and say hello to automation. It is believed that automation will continue to disrupt the job market in 2020. So you can expect to see plenty of bots and AI techs to emerge this year. 

#4: Personalisation is the New Marketing Style

As Dale Carnegie would say, “A person’s name is to that person, the sweetest, most important sound in any language.” The same feeling is invoked if your customers see that you address them by their first name. That is why it is important to incorporate some personal touch to your promotional emails, even in answering their inquiries. 

#5: Chatbots and Private Messaging are the New Mailmen

In 2020, most companies will be shifting to private messaging apps, instead of using emails. They can also use chatbots as a form of marketing their business or promoting new offers. So, you can partly say goodbye to the phrase “You’ve Got Mail!” and say hello to your new digital mailmen.

Those were the trends for the online marketing services industry for 2020. Do you want to make your business the best in the playing field? Then, email us through Fligno.com and we’ll make you ready for battle this 2020.

SEO Gold Coast: Hire the Best Bespoke SEO Services

SEO Gold Coast

SEO Gold Coast

The way we sell things has evolved into the digital space. Finding the best services, nearby restaurants, and the latest trends can be found at a few taps of our fingertips. Thus, making things exciting and the digital space extra competitive. How can you stand above the competitive rest?

Hire the best bespoke SEO services in Gold Coast.

What are Bespoke SEO Services?

Bespoke SEO services address all these important and crucial aspects of marketing and leading your company to success in the digital space. Bespoke SEO experts go into an in-depth exploration of keywords and identify the right set of keywords that aligns with your company goals and authority of your website.

What are the Benefits of Bespoke SEO Services?

Keyword Research and Actionable Insights Leads to Better Results

Keywords are your coordinates that set the course for your company’s SEO strategy. If you choose, the wrong keyword could mean a loss of profit and time on your end. SEO services remove the possibility of loss by understanding your company’s business goals and your competitor’s digital strength. Experts lay down on identifying the volume of intent in search queries, keyword relevancy, local keywords for local SEO, keyword portfolio’s like long tail and short tail, and how they will influence the paid (PPC/SEM) campaigns. These insights will then lead to executing your goals and milestones. 

Accelerated Websites through Technical SEO

Putting up a website is just the first step to marketing your business. However, there are still plenty of things to do. You also need to optimise your website and increase the visibility for search engines. Through SEO, you can be able to prepare your website to become competitive, genuine and sustainable in the long run, and to have value and integrity to search engines. 

So, the next time you search SEO Gold Coast, be sure to hire the best bespoke SEO services expert. When it comes to bespoke SEO services, Fligno is at your service. Contact us now and let’s make your business competitive above the rest.

Tips on How to Choose your Custom Software Development Company

Custom Software Development Company

Custom Software Development Company

When it comes to making a business decision, streamlining work processes is a significant factor. To make work more comfortable and processes are simplified, the right tools are needed to accompany you. Finding the right one can be tricky. But we have some tips on how you can find the right custom software development firm for your business. 

Take Recommendations and Referrals

Finding a custom software development company to make your work easier is not just done by merely searching on the web. You can ask recommendations from fellow entrepreneurs. Have the opinion of the people who have been there and done that.  

Take a chance on those companies referred to you. They are the closest you can get into a trustworthy company to help you with your business. 

Check the Portfolio

It’s not enough that they have done much. You also need to check if the company is interested in getting to know the line of your business and understanding it. In reviewing their portfolio, you can ask them of any negative experiences they have gained along the way and how they were able to solve it. By doing so, you are establishing the trust between you and the company.

Check if they Offer New Ideas and Uses Cutting-edge Technologies

One important thing: a reputable development firm usually does more than merely implementing your ideas via a software product. In this process, which generally happens during negotiation, the company should ask clients on thought-provoking questions and offer new ideas. 

This activity will help you and them to develop new schemes and plans which will help create a solid basis for your desired software product. Your desired software company should ask if you’ve tried some other approaches and they’ll recommend some if you haven’t.

Knows the Importance of Communication

An essential skill that a software firm should possess. Through communication, you can exchange terms, do some clarification, and refine the ideas that may appear during the discussion of the project and the development process.

So there you go. These are our top 4 tips on how to choose the right custom software development company for your business needs. But, if you happen to stumble upon this article for no reason, you can contact us at Fligno.com now and let’s discuss how we can make things simple and easy for you.

Top Possible Custom Software Development Trends in 2020

Custom Software Development

Custom Software Development

Technology has made its interesting leap over the years. Last year, there was a high demand for custom software development, as each business has its unique needs and requirements and many more. For 2020, these demands and developments will continue to expand. Curious now? Here are some of the possible technology developments for 2020 and beyond. 

THE SOLIDIFICATION OF AI TECH 

The demand for AI tech will continue to rise this year. Automated business and payment transactions will continue to soar for businesses. Industries like healthcare, education, self-driving cars, commerce businesses, travel and hospitality industry, and the social media industry.

Chatbots, customer behaviour analysis, and less human resource appointments are expected to rise within 2020. 

EDGE COMPUTING

Store Data Faster and Connect even in the most remote village

According to sources, the global market for edge computing will rise by approximately 28 times between 2018 to 2025. It is expected that edge computing will be replacing cloud computing starting in 2020. Why so? Edge computing can be used to process data that is time-sensitive and where the centralised location is poor. Whereas, cloud computing can’t be used for this purpose.  

INSTANT APPS

Small yet efficient apps

It is expected that there will be a rise in small-sized mobile apps. Users get to have the same performance of a regular app for a smaller size (this will make your mobile memory happier).

PROGRESSIVE WEB APPS

Progressive Web Apps will be a contender, too. PWA’s provide enhanced functionalities and capabilities to mobile and web applications. Increasing user engagements through background updating, push notifications, and smart caching. It is expected that sectors like travel and hospitality, media, banking, and healthcare will be the primary users for PWA’s.

SOFTWARE DEVELOPMENT OUTSOURCING

Although, outsourcing is a common occurrence for companies. For 2020, outsourcing will still be relevant. As the demand for software development rises, the need to find economical yet effective solutions also rises. 

Those were some of the possible custom software development trends for 2020. So, buckle up and let’s enjoy the developments 2020 may bring. And be sure to keep updated on the latest trends in Information Tech at Fligno.com.

5 Notable Factors Why Your Business Needs Android App Development

app development

app development

Android app development has become a necessity for many organisations because of the benefits it brings to their business. They incorporate this into their strategies to obtain a higher customer base.

App development proposes immense operational and strategic benefits. Hence, organisations are taking advantage of it to improve their revenues and expand their business. In this article, let’s discuss the five notable factors that can speed up the growth of your business.

Decreased Time to Market (TTM)

Got new products or services ideas to offer for your patrons and prospective customers? Business Android apps have a fast development cycle that only lasts for about a few hours. If you want your product plan to have a rapid go-to-market, app development provides a competitive edge to help you top other competitors.

Various Platform Coverage

Another reason businesses choose app development when marketing is because it targets a broad scope of platforms. In these platforms, people with various interests can be targeted.

Scalability and Adaptability

Since the arrival of Android Studio, the operating system (OS) has maximised adaptability and scalability. It combines with the whole Android ecosystem (such as smartphones, tablets, and Android TV). This means Android Apps can access emerging technologies like Virtual Reality (VR), Augmented reality (AR), and Internet of Things (IoT).

Strengthened Security

Malicious software, better known as malware, can damage the reputation of your business. Prevent any of your organisation information falling into the wrong hands with Android Pie’s in-built security and several additional features.

Customisation

What makes android application a popular choice is its open-source platform, which offers great customisation features to development teams. The OS enables the creation of adaptable Android apps which can be easily merged into data management functions and multimedia tools of your current business processes.

According to the December 2019 StatCounter Global Stats, there are about seventy-four per cent of Android users all over the world. It means an app development on this platform is a value proposition for businesses globally.

If these benefits have convinced you to develop an app for your business, it’s time to approach a reliable custom software development company. Fligno offers mobile app development services for Android and other platforms and provides a wide range of IT services to its clients. Visit https://fligno.com/ to know more about their services.

Boosting the Business Image Through Online Marketing Services

online marketing services

online marketing services

Publishing through traditional media such as advertising on television, radio, and print has lately been taken over by the Internet. Traditional media publishing is slowly dissipating as the era of the Age of Information has another way of advertising while being able to monitor prospective customers.

Many businesses have now discovered digital marketing beneficial in widening their scope of audiences. Online marketing services provide a broad range of strategic marketing options for guaranteed success no matter what size the business is. These tactics, however, vary depending on the suitability of a particular business.

Email

If your business is comparatively small-scale and specific (sort of a niche target market), then email marketing can help get the interest of your potential customers. This is because email marketing promptly aims at your real and potential target customers. If people see good content on your website (an article, newsletter, eBook, video, etc.), they might be willing to provide their email address for additional information.

Social Media

Because people are so connected these days, they always have at least one social media account that’s active. You can take advantage of this fact by making use of social media marketing to get the attention of your target audience. Social media allows users to share your website and/or content with their friends, and this gives you a chance to get noticed.

SEO

If you want to promote your website for the long run, SEO marketing is your best option. SEO is crucial if you prefer organic website traffic. When we say “organic traffic,” it refers to unpaid search results when visitors land on your page.

Pay-Per-Click (PPC)

PPC marketing is another method to boost your business image. A single or set of keywords is all you need to dominate the top search engines (Google, Yahoo, Bing). If your business belongs to the service industry, people will search for a convenient physical presence near them by typing specific keywords with a geographical location.

Don’t you think this is the right time to raise your marketing strategy to a higher level? Fligno is a software development company that can provide IT services to help your business gain more customers with the help of online marketing services. They also offer high-quality app development services. Visit https://fligno.com/ today for your curious enquiries or to request a free quote.

Fundamental Elements of SEO Gold Coast to Improve Marketing Strategy

SEO Gold Coast

SEO Gold Coast

You may have already heard a lot of times what Search Engine Optimisation (SEO) is all about. Using SEO has become an essential part of companies, whether small or large ones, to promote their business online. What makes it significant is it can make your web page more noticeable for your prospective customers.

You may have already understood SEO as a great marketing strategy for your business, but some of you may not be familiar with its elements which make it a very crucial component in promoting your company.

What are the fundamental elements of SEO?

SEO has become a useful tool for brand awareness, helping businesses to connect to their potential customers through technology. But what are the elements that make it a valuable tool for digital marketing? 

Keywords or Keyphrases

It’s not just about stuffing keywords in your content. Google has become more strict when it comes to keyword usage. There are a lot of businesses who might use the same keywords in their web contents, and that is why you need to think carefully and search for more thorough keywords for your content to be effective and more visible for your target customers.

SEO Content

Creating blogs, videos, podcasts, infographics, social media posts, e-books, and whitepapers on your website is another essential part of SEO. The content also serves as the image of your business, and it gives helpful information to your audience. For example, if your business is about dresses, you can provide your prospective customers with some tips on what to wear for special occasions, what dress colours to consider, and more. In this way, you’re giving valuable information to your potential clients and may help build a relationship with them.

Local SEO for Relevant Local Searches

According to DigitalMarketingInstitute.com, 57% of internet searches are performed from smartphones and tablets, with half of the said queries having local intent. Businesses are able to target and acquire more potential customers by using local keywords.

If you’re looking for a way to make your business more visible to your target customers online, Fligno is the best choice for you. They offer SEO Gold Coast services for many business industries. Help increase your brand awareness with Fligno by contacting (04 1645 5388) or emailing them at info@fligno.com today.

Indications That Your Business Needs Custom Software Development This 2020

custom software development

custom software development

Many businesses are already considering software products so they can efficiently offer services to their loyal and prospective customers. However, globalisation is pushing the limits of businesses in widening their scope.

The ever-changing market demands much more from them, but they are still trying to upgrade their software applications to provide the needs of their customers and their future clients.

Customised software enables businesses to provide personalised service to their patrons. Custom-made products and services have become an essential requirement to help speed up the growth of many businesses.

But how will you know if your business needs custom software? Check out a few of these indications:

Unorganised

Since change is a constant thing in this world, many companies will need to go through a course of change. This may lead to a poorly managed business because of continuous change. A packaged software may not be enough to support the company, and it may even backlash and have some inconsistencies. But with customised software, companies like Fligno can create software that could handle these inconsistencies and help ease and lead through the changes.

Adjusting on a Business Transition

Your business may be widening its focus or its domain, and so is its software. This is a significant step for a business, and this is where customised software comes in. It helps handle the product quality of your business and guarantees its products are secure throughout the business transition.

Deficient

Are you worried that your competitors are developing effectively while your business is proving to be otherwise? If you have customised software, this would help get rid of the challenges that come with change, bringing effectiveness into your business’ system. However, if you consider the custom software development service of Fligno, you’ll never worry about being left behind with the growing competition in the business industry.

Visibility 

The efficiency of your business is important, especially if you want to ensure its success and growth. Apart from improving the visibility of your business, a customised software will also help better its presence to your target audience.

If you think your business requires the help of a custom software development service provider, consider seeking advice from a software company that will guide your business in the right path. Fligno is a software company that provides high-quality IT services. Why choose us? Fligno can help you promote your business by helping it grow through mobile, develop and design quality websites, provide SEO services, and many more. Visit https://fligno.com/ and get a free quote today.

When to Ask for the Services of a Custom Software Development Company

custom software development company

custom software development company

Growing companies are now considering expanding their scope of business. Their goal is mainly to attract and get more prospective customers and provide them with top-of-the-line services. However, to achieve this goal, they might need to reevaluate and upgrade their technological needs.

Because of this, the demand for customised software has increased over the past years ever since technology has become an essential part of many industries. Today, there are a lot of custom software development companies that are offering their services to help small businesses broaden the scope of their market.

What are some indicators that tell you it’s time for your business to seek the services of a custom software development company?

If in need of a system upgrade. If you think your business software needs additional features, custom software development companies, like Fligno, can help in upgrading your system to improve its functionality.

If you think there are loopholes in your system. It is crucial to examine if there are any software bugs in your business system to avoid errors that prevent the streamlining of your business process. 

If in need of consistent services from a trusted custom software development company. After looking at all the things you need to consider if your business system needs to have a custom software – or if you already have one but it needs upgrades for better operability – then choose a software provider like Fligno.

Why Fligno Is Your Best Choice

Efficient – if you think you need a better way to help you and your business to finish time-consuming and arduous tasks, then you might need a custom software made by Fligno’s expert developers. Tailor-made software is specially made for the business to fit the needs of your company.

Enhances Services – custom software will help lessen the burdens of experiencing technical difficulties in your system. This means you’ll be able to boost the services for your loyal customers, especially if you want to build a strong relationship with them.

Management – business software developed by Fligno ensures quality management to help run an operation at a steady pace.

So, if you think your business needs the assistance of a good custom software development company, don’t hesitate to call Fligno at (0416 455 388) today and ask for a quote. They also offer digital marketing and other IT services.

App Development: Why Do Businesses Need Their Own Mobile App

app development

app development

 

Mobile apps provide many benefits to businesses and their customers. Anyone who owns a smartphone knows how convenient it is to use to finish everyday tasks.  Everything is made possible when using a software application—paying bills, buying products, resourcing information, etc. are just a few taps of the screen away.

The mobile digital environment is more acceptable these days, and what better way to reach more potential customers than to go multi-channel!  If you’re still having second thoughts about focusing on mobile tech to harness your business’ potential, here are some reasons why your business should have a mobile app:

Increase in Sales

To encourage your customers to purchase from your business, make use of the push notifications to promote products, discounts, and bonuses. This will give you the advantage of interacting with more prospective clients.

Business Branding

Mobile apps connect you to your patrons and new app users. Promoting your business through marketing might not be enough to show what services it will provide to your possible customers, but having a mobile app will serve as your business image. The mobile app should appeal to its audience since it serves as an embodiment of your business.

Means of Marketing and Communication

You can successfully attract the attention of your potential customers with a mobile application. You will be able to not only expand the number of your clients, but you can also build a strong relationship with them by conducting surveys, creating polls, and asking for feedback, for example.

Customer Loyalty

One of the main reasons why we build a strong relationship with customers is to gain their trust and to increase their loyalty. To motivate them, you can use your mobile app to integrate programs, like discounts, bonuses, exclusive offers, and promotions through push notifications.

A Convenient Statistical Tool

Mobile apps can help you collect plenty of useful information for your review. You will be able to know how long your customers spend their time using the app, what products are sold the most, and other useful statistical functions.

If you are looking for a company that offers high-quality mobile app development services, Fligno Software is your best option. To fit the demands of your business, we will help boost your engagement with your customers, make your image more visible to the audience, and market your channel through online. Visit our website to get a free web analysis today.