Creating an Effective Marketing Approach Through Online Marketing Services

online marketing services

online marketing services

The digital media of today has become so pervasive that online users get access to any information, be it entertainment, news, or shopping, at any point in time and place. This suggests that consumers are more exposed to a lot of information, and companies must see this as an opportunity to step up their game by putting much effort into online marketing services. It is a way to catch customer attention consistently.

Brands need to consider that dealing with customer relationships across different digital channels is very critical. And with effective digital media services, business ROI and customer engagement are achievable. But one thing that must be kept in mind is that in order for companies to bring in customers to their respective products, the digital strategies that they will use must be of great quality and relevant. Such strategies include advertising campaigns, branding, buying and planning digital media, content marketing, data analysis, search engine optimisation, and social media marketing. When provided, they can help businesses in gaining significant returns.

Companies must be able to uncover the potentials of online marketing and determine its impact on the behaviour of customers. If the search marketing strategy is insight- or performance-driven, with distinct graphs and powerful technology, marketing is expected to be effective.

At present, digital media services are being outsourced by companies from online marketing agencies. They are composed of experts who are equipped with skills in implementing digital strategies and tools. Also, they make it easier for big brands by creating content to build a rooted connection with the brand.

Here are some of the online marketing services that will make online consumers patronise a brand.

Branding

In brand building strategies, it takes access to data and insights to become effective. The right combination of marketing across popular digital channels is required to create a connected brand successfully. Brands can connect better with their customers through a full scale of strategic digital services that can be tailored to meet business needs.

Data analysis

Collecting data is not enough. What brands must do is to make optimisations after collecting data to create an impact on the business ROI. One is audience analysis, which involves analysis and mining. This can be done by building people-focused marketing methods in order for brands to attract more customers.

Content marketing

“Content is King.” This has been common knowledge among smart digital marketers as it drives brand performance and engagement. The key is to create quality content, optimise it, finish it for the right audiences, and make it shareable.

Social media marketing

Brands must get themselves involved in social media. It is a way to stand out from the competition, as it is where quality content can be posted and be consumed by relevant audiences.

Search Engine Optimisation

People make use of search engines to look for answers to their queries. This is enough reason why brands should consider staying visible online. And to achieve this, search engine optimisation must be utilised as it can help in understanding customer behaviour and maximising ROI.

Brands of today must learn to determine ways on how to keep ahead in the tight competition whatever industry they are in. And with no doubt, availing online marketing services must be considered.

How to Optimise your LinkedIn with SEO

seo gold coast

Sometimes, SEO on LinkedIn gets overlooked by marketers and other users online. What they don’t know is that they are missing a lot of opportunities from not viewing it as a search engine like Google. LinkedIn boasts a whole network of professionals, an opportunity for those who want to acquire new clients as it is considered the most popular platform for B2B companies. So, when you are able to have your LinkedIn presence optimised, you will gain a lot of potential benefits, both for your business and personal profile.

With LinkedIn’s high domain authority, Google and other search engines do deliver results coming from LinkedIn to address certain search terms, specifically those that tackle job roles.

Here are ways to optimise your LinkedIn using SEO Gold Coast.

Put details as much as possible

Once you’ve created a LinkedIn account, enter as much information to your profile as you can. Avoid cutting corners and try not to be lazy in providing details, as these will help promote your profile. Be descriptive and use words that are engaging. Include only the important information and have them on bullet points or lists. This way, what you have added is more digestible and promising to read.

When uploading a picture for your profile, don’t use a graduation picture as this suggests that you are a university grad and not a respected professional with years of experience. Although not really necessary, people will definitely base their first impressions on your profile picture. Don’t just publish any pixelated picture from the recent events you’ve been to–give it a little thought. Name it appropriately to increase chances of it appearing in image searches on search engines.

Target keywords

Just like when you optimise a website using targeted keywords, it can be applied to LinkedIn. Just make sure not to overdo in stuffing keywords as this will give a bad impact on your profile. Keep in mind that the key to impressing viewers is to remain engaging and interesting. Later on, you will likely gain followers, connections, or clients because of it.

Also, people will likely read the summary section of your profile. So, use it to boost your keywords.

Customise your profile URL

Take a quick glance at the URL of your LinkedIn profile. Are you happy seeing it as it is? If not, then take a second to update your custom URL to something that contains your full name. If your name is very common, you may need to be a bit creative. But keep your URL clear and professional as possible. Know that a vague reference to your name won’t help anyone, especially you.

Publish posts

Build your profile and enhance your personal brand by publishing posts; it’s an effective SEO Gold Coast trick. Just click the ‘Write an article’ located underneath the status update and write down your thoughts. Posting content helps in boosting your authority. Sooner, you will become the go-to industry expert if you consistently put out brilliant and relevant articles. It does take time, but it will be worth it in the long run.

Make the most of SEO on LinkedIn today! For more information, contact us at Fligno.com.

Considerations in choosing a custom software development company

custom software development company

custom software development company

Today, technology has become a significant part in delivering quality customer experience and optimising workflow, especially in the business world. One technological use that is being integrated into any organisation is business software. It is any software or set of computer programs utilised by users to carry out various business tasks and increase or measure productivity. From inventory tracking to workflow management, any business can be kept running well and strong with effective software.

When aiming to achieve optimal business performance, a piece of software that suits a specific workflow or can effectively address requirements in times of need is necessary. These can only be realised through custom software.

As one decides to make the most of custom software development, finding a reliable custom software development company should follow. In general, information such as the company’s client feedback, experience, and portfolio are being considered as the criteria to help in deciding which company to hire.

Here are other things to consider when choosing a team of developers.

Think about the project size

Software development companies specialise in different sizes of projects. Some of them focus on huge projects such as the likes of multi-enterprise solutions. Smaller companies or startups can be the best choice depending on the business requirements. So, before anything else, evaluate the project size first.

Check the legacy systems entailed

Through modernisation of legacy software, legacy systems can be the backbone of custom software development. With this, it is vital to determine the systems involved in the current business workflow. It helps to ask the company regarding their experience about the legacy systems, and ensure that they are comfortable in modernising the legacy software.

Prefer a flexible custom software development company

The requirements of a project may change even if the development is already underway. Technological problems or business changes may come up unexpectedly, creating new workflow patterns. Only flexible companies can successfully address these changes. So, to ensure that the best software will be gained at the end of the project, look for a highly flexible company with open communication.

Have ongoing support

Once the software is developed, owners need to learn how to use it, integrate it with the current systems, and maintain it. It greatly helps to work with a company that offers ongoing maintenance, support, and training. This way, businesses can get the most out of the new custom software. Before you finally choose a custom software development company, ask prospects about support after delivery or the types of support they can provide.

To learn more about custom software development, contact us at Fligno.com.

Top Qualities A Mobile App Developer Should Have

Custom software development

Custom software development

To have an effective custom software development, a reliable software developer is needed. The same goes for making a robust and user-friendly mobile app. A mobile app developer is much needed and must possess the best qualities to create an excellent app. Mobile app developers play an important role in connecting your mobile app to different users.

Here are the top qualities a mobile app developer ought to have:

Effectiveness

A great mobile app developer should always be effective in what they do. Some of the top mobile app developers work under the scrum methodology where they need to create a minimum value product (MVP) within two weeks to test and launch by clients. It’s all for the client, and a developer is expected to provide quality results based on the client’s needs and expectations.

User-focused

Most apps are user-facing platforms, so it is essential to hire a developer who creates an user-focused app. Having a developer who genuinely cares about your customers and prioritises their experience will ensure a functional and user-friendly app. One way to test their skills is to ask for the list of their past clients and ask about the experience these clients had with their applications.

Creativity

It’s another vital quality of a good mobile app developer. There are a huge number of apps that are being downloaded by users every day. And your app has to be unique enough to stand out. An innovative developer will create an application that will suit the digital landscape and will provide a realistic and unforgettable experience for the users.

Outstanding tech skills

Tech skills are very important for mobile app developers. They should know how to compete in the technical world and adapt quickly to significant changes in their industry. This is to ensure that the developer will showcase their tech expertise and create a robust mobile app.

Knows cross-platform development

You will need an app developer who has a deep understanding and experience with cross-platform development to reach a wide range of audiences. It’s best to launch an app in multiple platforms to grow your business reach.

It will be easier for you to create and launch a reliable and fantastic app if you hire a mobile app developer who possesses these qualities. The developer will help your business grow by satisfying all of your users with your app’s user-friendly and enticing features and functions.

To have a quality mobile app development and custom software development, contact Fligno now!

 

Beginners Guide: Android App Development Fundamentals

App development

 

 App development

What draws the interests of most users are the apps that provide cool features. With app development, smartphones have been reconstructed in a way that makes them relevant and useful today. Many talented programmers and designers are building and designing apps embedding these favourable features.

And if you are one of these skilled individuals, consider these fundamentals before creating your Android app.

Mastering the language. The two main programming languages that are used in Android app development are Java and XML. It is essential to fully understand and master these languages for you to develop an Android app. Some fundamentals of Java programming are packages, objects and classes, inheritance and interfaces, generics, strings, and numbers. You should have knowledge of these to develop an efficient app.

Familiarising right development environment and tools. Familiarising yourself with the build automation tools and integrated development environment is a must before starting the development of your app. There are many effective tools you can use that will help understand the basics and others things that will improve your code. It is also vital to know the concepts and source control tools.

Knowing the application components. These are important building blocks of Android app development. Each of the components has different points where the system can enter your app. Some of them depend on each other; each of them has a specific role and exists as its own entity. There are different types of app components where each one serves a clear purpose with a distinct life cycle. The cycle will define how it is created and destroyed.

Android application, fragmentations, threads, loaders, and tasks awareness. Android is a fragmented market that has many different operating system versions and devices. Your app will require more testing and maintenance if it supports different devices or versions. This will also cost you more and require appropriate assets, fonts, and layouts to ensure the best experiences are provided in various screen characteristics.

Choosing the right tools. There are many free tools that you can use for Android app development. Simple tools that you may need are a Windows PC or Mac, the ADT Plugin, any type of Linux and Eclipse, and the Android SDK. Google can provide installation guides and you can learn to set up your development environment.

A typical smartphone user spends most of their time using their phone apps. Every year, millions of apps are downloaded and you need to take advantage of this. Understanding and mastering these fundamentals will significantly help in your Android app development efforts.

Common mistakes to avoid in online marketing

online marketing services

online marketing services

Businesses have seen the potential benefits that online marketing services can bring to them not too long ago. Reduced expenses, better control, improved customer service, and growth are just some of its advantages. However, the processes involved in it do not come easy. Some marketers are even guilty in committing mistakes which result in undesired outcomes.

If we are going to seriously list all of the online marketing mistakes that marketers commit, it will probably take a book or more to complete. But let us introduce to you some of the most common mistakes that occur in inbound or outbound, social, SEO, paid, or email advertising. Remember that the goal of this article is to help you get started in your online marketing efforts and avoid what shouldn’t be done in your strategies.

Not marketing your business website

If you think that once the website goes live, it will just market itself and reach your target audience magically, know that there are billions of websites existing on the internet today. What percentage do you think someone will likely stumble upon your website?

Without marketing, your website will get little to no traffic. As a result, your business won’t acquire any visitors, leads, and sales. The key to success is proper marketing regardless of the purpose or objective of the website.

Expect things unrealistically

The problem with some website marketing plans being created is that they are unrealistic. Many stakeholders set goals that are impractical when it comes to the returns. Such expectations were usually set due to the assumption that initiatives that are done online produce instant results.

Business people should learn not to expect success overnight, especially for websites that were just newly set up. Marketing does not come with shortcuts or tricks but requires time, money, and hard work.

Participate in suspicious practices

While there are many reputable SEO firms online, some still settle on those that offer tempting online marketing services that promise them instant ranking, quick fixes, and plenty of traffic. Little do they know that these bad firms practice methods called “black hat” that involve tricking search engines like Google into giving websites a better position for specific keywords. This method does provide gain but is short-term and risky. Once Google discovers that your website is being run by such an unfavourable method, you will get penalised or banned, which will make it extremely difficult to fix and hurt your reputation online.

Marketing to everyone

There are cases where companies focus on the number of visitors in terms of traffic that go to their website. If they see that the traffic is growing, they are already happy with it, regardless of whether the visitors will become their customers. In the real world, what the website needs is the right kind of traffic. The traffic that comes from a niche that can be converted into customers.

All companies need effective online marketing services to create plans that will serve as a roadmap to increase sales and company growth. And in order to keep your strategies towards success, it helps to avoid the common mistakes in online marketing mentioned above.

How to Optimise Your Twitter with SEO

seo gold coast

seo gold coast

It was in 2015 when Google partnered with Twitter. The partnership allowed Google to get full access to the information stream of Twitter called the Firehouse. Now, Twitter has quickly become a top information source where everyone can find information fast, similar to Google.

With over 350,000 tweets per minute, people frequently hear about almost everything first from Twitter.

Surely, you have seen tweets or Twitter profiles featured in search engine result pages (SERPs) when making a query. To take advantage of this, here are some tips to help optimise your Twitter account.

Keywords

Keywords play a significant role in SEO Gold Coast. This is why it is best that you use the whole 280 characters and try integrating the keywords you have designated for your website as long as they are relevant to what you will be tweeting. With this, your tweet will likely show up in search results for topics that other people are searching for. So, before you compose a tweet, think like the customer when you use keywords. Know that you can also have your keywords as hashtags or add trending hashtags to your tweet message.

Account information

Have you tried finding your account on Twitter by typing in the name of your business but end up getting unrelated results? There must be something wrong in your handle or username. This is one of the most common problems Twitter users face. For this reason, make your handle your business name or variations of it. Avoid using too many numbers as this looks spammy to the eyes of Google and other users.

It is advised in SEO Gold Coast that you use the official name of your business and have the logo as the photo. Update your bio and include relevant business information and your website’s keywords. You can use a link from your blog or website as your profile link to bring in more visitors. Your account will be verified once you fill out the verification request form and provide complete and correct your information about your business profile.

Retweetable tweets

Keep your tweets around 280 characters and check its composition, spelling, and readability. Use URL shorteners to maximise to allow space for more characters. Avoid tweeting a link without saying nothing as this looks spammy to Google. To make your tweets retweetable, write a short message or add some play on words. Learn that Twitter is a platform where you can bring out the essence of your brand and engage with your customers.

Add account to the website

Most brands nowadays have their social media handles on websites, so there is no reason for you not to do the same thing. Add a Twitter button along with your other social media buttons on your official website, giving your customers easy access.

To monitor how well your Twitter account is performing, check its analytics frequently. Review the insights regarding your most liked and retweeted tweets. Through this data, you will be able to determine what needs to be improved or the topics or the format to focus on. With an SEO Gold Coast optimised Twitter account, expect an increase in your followers and boosted traffic to your website.

Benefits of Youtube In Your Online Marketing

Custom software development company

 

Custom software development company

With billions of worldwide users a month, Youtube is not only a search engine for videos but also a social site that lets anyone join. Ranking 2nd for the most popular website, it’s no wonder why most businesses use this platform for their online marketing. Just like using SEO or hiring a custom software development company, Youtube can boost your marketing strategies.

Here are the essential benefits of Youtube:

People will find your business easier. You have to take advantage of using Youtube as it is one of the subsidiaries of Google. Therefore, your videos will still rank on the search engine results page. Making Youtube as part of your marketing strategy is a way to improve your website authority, and with an improved authority, you’ll be getting higher search results.

Attracts more audience. With Youtube, you can reach billions of people around the globe in multiple countries. You’ll be able to reach a wider audience as it will help your business gain more viewers and exposure. Youtube can be accessed on various devices and available in 61 different languages.

Demonstrate product. Most businesses use Youtube to show their expertise and introduce their products and services by creating tips or tutorial videos. By doing these, it will provide more trust and credibility towards your audience. Creating video tutorials will allow your business to build more authority.

Cross-platform marketing. One of the essential benefits you can get from Youtube is the ability to share videos on different websites. By sharing your videos to various sites, you’ll be able to increase your video ranking, business exposure, and gain more links and clicks to convert into potential sales.

Be more engaging. Compared to other traditional marketing methods, using Youtube is an excellent way to provide a more hands-on and personal feel for your audience. It allows several features for your viewers to see, leave comments, share, and save your videos to increase audience engagements.

Youtube ads. You’ll be able to use Google Adwords for your video and advertise your videos effectively to your targeted audience. Another essential benefit of using Adwords for video is you will only pay engaged views. It is where your video ads are watched for at least 30 seconds. You don’t need to pay if your video is skipped.

These are just a few of the essential benefits of using Youtube in your online marketing strategies. Consider these benefits as Youtube is proven to be a useful marketing tool. If you use the site efficiently for your business, you’ll easily attract more audience, increase traffic, and possibly convert these values to sales. Like hiring a custom software development company, Youtube will be one of your most significant advantages for your business.

Effective Ways to Increase Mobile App Downloads

Cucustom software development

Cucustom software development

You have built your mobile app with the help of custom software development, and it works flawlessly on different devices. You really love your design, your app icon and the way it works. However, no one is downloading your app. Consider these factors to boost the downloads of your mobile app.

Attractive icon. The design of your app is critical as your app icon is the first thing users will see in the app store. Users love to scroll through the app store, so your app icon should be attractive and recognisable. Your design should have a clear presentation of your app to provide information after they install it.

Social Media. Before choosing on which social network you will engage with your app, your social media voice should match your app’s nature. Also, the type of social media that must suit your audience well. Posting relevant information and promotions will increase your app’s engagement.

Introducing appropriately. Your app needs an appropriate name and description. You should come up with an attractive and unique title. In this way, your app name will be unique and memorable enough that it will be shared by users to their circles. App stores have a standard length of characters for the title and description, so be sure to only put relevant information about your app.

Marketing. This is one of the most important factors to increase your app downloads. Typical app marketing usually lasts a few weeks or months, and, if you have enough marketing budget for your app, don’t hesitate to use it effectively. If you want to get results in a very short period of time, concentrate on your budget and spend it in a small time frame.

Eye-catching photos and videos. The collection of your app screenshots, photos, and videos are part of the important aspects of your app description. To encourage immediate downloads, your photos should highlight the most needed and popular features of your app. Convince users with a better design to let them feel that you are better than your competitors. Also, don’t forget to put relevant captions, explanations, or short tutorials to get a clear description of how the app works.

With the help of these online marketing strategies and custom software development, you’ll likely see improvement on your app downloads. Always remember to consider the users’ needs and preferences when using these strategies.

 

Fligno Software Philippines, Inc Team Building

fligno team building

fligno team building

Fligno Software Philippines, Inc. celebrated teamwork and camaraderie with its first ever team building activity!

Held last Oct. 26, 2018, at Mapawa Nature & Adventure Park, the event found the company’s men and women trooping over to the open spaces of the park for a day of games and bonding. The company set out for the park early in the morning, traveling from the confines of their offices to Mapawa, where they were greeted by the organizers of the team building activity.

It was only uphill from there – quite literally – as the young men and women trekked to the activity centre for registration. The crowd took a moment to get settled before the festivities started, but as soon as things were in order, the team building activities began in earnest.

fligno team building

First up to bat were the individual introductions – each Fligno employee stepped up to the front of the crowd to introduce themselves by name, favorite animal, and favorite joke or “hugot” line. After this, the organisers then grouped the employees at random, forming four colour-coded teams: Team Maruya (yellow), Team No1 (red), Blue Thrasher (blue), and Infinitwo (green). Each team designed their own flags and chants, and then pitted against each other in a chant battle. (A representative from each team explained the meaning of the flag prior to the chanting.)

fligno team building

fligno team building

Then it was time to hit the open fields. The first activity was an animal call game, where each team chose an animal to represent their team, were then blindfolded and instructed to group themselves back together using only animal sounds to call out to their members.

An assortment of games was played for the rest of the morning, including a modified version of tag and capture-the-flag. Lunch was served after, allowing for the teams to rest from the exertions of the morning.

fligno team building

fligno team building

fligno team building

fligno team building

fligno team building

fligno team building

Games resumed in the afternoon. The highlight of the games was the last round of games, which included an obstacle course that includes a man-made grid that the teams crawled through. After the games, individual team scores from the games played were tallied up, and with the final rankings being thus: Blue Thrasher (first), Infinitwo (second), Team No1 (third), and Team Maruya (fourth).

fligno team building

fligno team building

The team building activity closed with a speech from Fligno President, Bryan King, and a company photo op. Tired but happy, the men and women of Fligno were then ferried back to the office, marking the team building activity closed and a success.

“I enjoyed the activities,” commented Thomas John Gulisao about the team building activity, when asked about his experience.

“It was also a great time to bond with our colleagues,” Mike Jandayan added.

Fligno President, Bryan King, had this to say about the event: “Was a fun experience as I had a chance to bond with everyone and get to know them better.”

Other feedback about the team building ran in a similar vein. “I would say, I really had fun and enjoyed playing with and against my co-workers,” said one. “It was indeed a great experience that we get a chance to team up with the other employees,” said another. “It was fun! Let’s make it monthly,” another commented.

In a moment of colorful hyperbole, an attendee commented, “It was like a rainbow after a horrific storm, cyclone and tsunami together.”

Granted, not all of the feedback was positive. Some felt that the facilitators weren’t giving equal attention to the attendees, and that there were pockets of time that were wasted because of “dead air”. An attendee felt that the organisation of the activity was “unusual”.

In the interest of fairness, one commented that they thought “…having a third party to host the activity really helped, giving the admins the opportunity to participate also.”

All things equal, Fligno’s first team building had its ups and downs, and, as with every first, it had room for improvement with the program flow and the little details. As far as the big picture is concerned, however, the success of the event is founded on the strong sense of camaraderie and bonding that it fostered. With that in mind, the Fligno team building activity is an accomplishment worth remembering for years to come.

fligno team building