Ever since the onset of Search Engine Optimisation (SEO), businesses continue to reap the benefits of integrating it into their marketing strategies. Not only that, it helps businesses reach their potential customers and also brings traffic to their website through organic search. However, not all practitioners of SEO Gold Coast abide by the same rules. For this reason, it is important to understand what sets Black Hat, Gray Hat, and White Hat SEO apart from each other.
Also known as SEO spamming, Black Hat SEO is an aggressive method that is illegal, dangerous, and discouraged by Google. It heavily uses technology and automated strategies to create plenty of websites that have little to no value, which are only intended to outwit search engines and gain inbound links from other websites.
This method also practices the following:
Keyword stuffing. This is when a specific keyword or group of keywords are repeated in a single page many times over, making the content hard to read or look spammy.
Negative Redirects. Redirects are very helpful when it comes to transferring to another domain, but using it wrongly is a bad SEO practice. It becomes a negative course of action if visitors are brought to an irrelevant page and not on the page they expect.
Reconstruct websites after ranking on search engines. Some bad marketers do advice businesses to change their business website entirely after it reached its goal of ranking on search engines, which is risky.
If you’re thinking of hiring someone who can do Black Hat SEO, please do think twice. It may provide quick results and a very short spurt in monetary gain, but it is not stable. Eventually, it will hurt your website rankings and be at risk of getting banned by search engines.
This SEO method makes use of questionable tactics that take greater risks. This includes duplicated content, irrelevant link building, three-way linking, and unnaturally high keyword density. These techniques don’t violate the rules of search engines, but are still risky.
When attempting to make use of Gray Hat, remember that the fine line between Gray Hat and Black Hat SEO is blurry, at best. When doing Gray Hat SEO, it is so easy to cross into Black Hat territory.
White Hat SEO strategy is the most accepted and reputable route to successful SEO marketing. It focuses on building quality content for the website's visitors, and not for search engines. Instead of automated programs, it relies on content and marketing, something that SEO Gold Coast will always practice.
This method may take some time compared to Black Hat and Gray Hat, but it ensures long-lasting marketing results. Tactics included in White Hat are:
- Keyword research
- Putting keywords in alt tags, anchor texts, content, headings, and page titles naturally
- Adapting and monitoring analytics
- Creating content regularly
- Optimised coding structures
- Use of sitemaps
Using White Hat SEO strategies will never put any website at risk or of getting banned. Instead this type of SEO marketing is likely to convert visitors into customers. It is a guarantee that SEO Gold Coast company Fligno Software will always use White Hat SEO marketing, because Fligno wants its clients to prosper in the long term. For digital marketing like SEO to get your website on the internet's map, get in touch today with Fligno at https://fligno.com/.