What SEO Gold Coast trends to consider to be ahead of competitors?
Keeping up with the latest SEO trends will not just help you rise in the search results, it can also help you advance in terms of how users engage in your online content. SEO is a great way to increase your website’s visibility and purchase your products.
Here are some of the SEO Gold Coast crazy trends that you might also want to add in your website:
- Link-worthy content
An article that answers every question and provides valuable information is what makes the content useful and link worthy.
- Long-form content
It is now a part of the trend to write long-form content. Content pages with 1,500 words or more get more backlinks than those with lesser ones. Studies show that users tend to stay longer on these pages receiving more social shares.
- Searcher intent
Since customers know what they are looking for, you can opt for optimising your content that targets the core needs of your audience. We must learn to look beyond the keywords and also focus on the long-tail and integrating semantic keywords. When practised, it can help your content stand out on the vast of online articles.
- Secure links (SSL)
Ever since Google announced that secured website certificates (SSL) could affect your SEO rank, browsers such as Chrome started to flag sites without HTTPS and marked them as unsafe websites.
- Site Speed
It is also said that Google defines SEO ranking from a site’s speed. We as users want fast and accurate results, so site speed is also a great factor. Google says “A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”
Snippets allow search engines to know more about your website so that your content will not just appear in the first page, but also in expanded schema usage.
- Social Media
Google seems to prioritise content engagement across any social media platform more than ever. The number of likes, comments, shares, retweets, and social clicks can affect your domain ranking. It is important that your content is something that other people can engage to and you have a strategic social media team that can help you get better results.
Migrating your website from a subdomain to subdirectory can make a difference as this helps a lot in increasing domain authority. You also have to put all of your efforts into your blog to not have the benefit of increased visibility for your top-level domain, which is the most important one in the long run.
- Video SEO Gold Coast
Since Youtube has placed the second largest search engine, Video SEO will take over any type of SEO in the near future. It is recommended for you to put up video contents and grab the massive opportunity to feature your content in it.
- Voice search
Since voice search is now considered as a useful tool in searching, putting content into your article in a conversational way can increase your chances of being visible to the users' search results. Nowadays, creating content for searcher intent is more effective than creating content about a bunch of keywords.
Keep updated with the latest trends in SEO Gold Coast here in Fligno!