Usually, digital marketing companies that offer in-house or outsourced search engine optimisation services focus on their clients’ websites. Once a website has been set to live, the service provider monitors its performance and determine if the competitors are using ethical SEO techniques. However, this is not always the case.
Many would think that SEO Gold Coast companies have control over what appears in search engine results. However, it depends on the services that are being given. There are some tactics that have direct effects on search results. And that includes monitoring website competitors and reporting them to major search engines if found that they are utilising poor SEO techniques. These bad tactics not only harm websites but also put them at risk of serious consequences such as getting banned.
Determining site competitors
In every business, there will always be competition. If you own a product or provide services, know that you have competitors that sell the same products and services like yours. In order to keep up with your primary competitors, their SEO efforts must be monitored. This way, your business will be able to identify if your competitors have implemented SEO tactics or not. If yes, it is best to review what your competitors have been doing so that you can learn from their marketing and sales tactics. One of these tactics includes evaluating keyphrases that they target.
Aside from your primary competitors, you need to keep an eye on your online competitors. These competitors are those that rank higher than your existing positions in search engine results. Whenever there is a specific search term, there are other companies that will appear in the search engine results. While it is not necessary that they offer similar products or services, they may be using keywords similar to yours. To outrank them, hire an in-house SEO expert to help you in monitoring and maintaining your search engine rankings while analysing competitors that are above you in the search results.
Search engine violations
There are still companies that are uninformed about SEO. Even big companies commit mistakes in this field by hiring the wrong service provider or letting SEO tasks implemented by an incompetent in-house staff. Know that if search engines find out that your site is using doorway pages and other unethical SEO practices, there’s a high possibility that your site will be removed from the search engine index.
If you are looking for an SEO Gold Coast firm that can help boost traffic to your website and at the same time, increase its authority, contact Fligno.com today!