meta description

Originally, the length of a meta description was limited to 150 -160 characters. However, in a sudden Google meta description update in November 2017, there was a sudden length change up to 320 characters. The increased length for description snippets is to provide more useful and helpful online marketing services for people to understand better how page results are relevant to what they were searching.

But beginning May of 2018, the length of search snippets reverted back to the previous character limit. Google confirmed this update but explained that it might have been shortened but with the more extended character limit, compared to what it has been at the end of 2017. No fixed length was mentioned, but according to them, length varies based on what their system considers most useful.

What now?

If you adapted the 320 snippet length on your site pages’ meta descriptions but ensured that the content in the first 130-150 characters is compelling, especially for mobile users, then there’s nothing for you to worry about. Snippet length may increase again in the future, so there’s no need for you to change everything. Just consider the first 110-130 characters of your description to make sense as this works well on mobile and desktop search results.

If you want to adapt this type of effective digital marketing, or any online marketing services to improve the number of visitors to your business website, Fligno can help you with this. Visit the Fligno website at to get more details.

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