Before, when the first signs of the existence of SEO Gold Coast were observed parallel to the birth of the internet, only a few were able to predict that it can grow into something more making a huge impact in our daily lives. And that after a period of 25 years, the minutest of SEO turned into a ginormous structure which connects generations of individuals who are hungry for knowledge to information through accessible, customised, and interconnecting content media.
How about taking you on a trip to the past and together, let’s find out what had been the trends in Search Engine Optimisation over the years?
It was on August 6, 1991, when the first website was launched by the genius Tim Berners-Lee. Then more and more websites followed to emerge offering information that is barely usable and optimised to users. Until the internet became crowded with websites, there was a need for an organisation. Came the first search engines such as Excite that catalogued all of the data making the search for information effortless through sorting of keywords that can be found in the backend optimisation and content. Yahoo and Google which emerged in 1994 and 1997 respectively then entered the online sphere, both were able to polish and made how the data is delivered and indexed simpler.
Anything was acceptable at this early stage of SEO. There was a lot of black-hat SEO tactics such as keyword stuffing and excessive tagging that were done by marketers, even provided spammy backlinks just to be able to rank high in search ranking. And since major updates in algorithms take months to complete, they remained effective for a very long time. Google saw this as an opportunity to connect users to more invaluable content, then created the internet’s rules and regulations that we have now.
During this period, when the improper optimisation tactics were buried, Google developed its structure at a higher level for content builders and brands to earn their deserved rankings. The updates in its algorithm were able to penalise keyword stuffing and poor linking practices for the purpose of improving the indexing. Then search engines were able to offer personalised search through user history in their continued efforts at improving the relevancy and value of results. Local SEO was then born which connected users to some of the most valuable information near them such as locations, maps, store hours, etc.
What became a focus in this very period is the generation of inbound links so marketers can increase their exposure on searches. In summary, the web became more user-focused and personalised.
There was a need for more susceptible search experience in this period as influenced by the behaviour of the users as well as the trends in search. This led Google to build its Universal Search for them to be able to provide more engaging news, images, and video. Such need for optimisation was fueled by the actual updates coming from Twitter, Google News and contents that were newly indexed.
Google Suggest was then launched in 2008 which aimed at improving usability offering users content that is more relevant through providing search options that were based on the historical data. This was joined by the new user insights integrated from keyword research tools, Google Analytics, and Google Trends, which made optimisation more targeted and focused.
Throughout this period, SEO Gold Coast was more user-focused which made the web more personalised and at the same time, more captivating. And in order for marketers to increase the exposure of their businesses, they began to optimise new content media to be indexed for search.
Google rolled out major updates which imposed control on the quality of content, keywords, as well as over-optimisation resulting in an indicative impact on how results are being indexed. Along with this are the new search features which aimed at developing the users’ accessibility, curiosity, and social network. To name one is Google’s Knowledge Graph which provides panels in SERPs or search engine results pages displaying instant answers that users can make use of without digging through the content.
As users try to type their query, results were displayed faster through the expansion of Google Instant on Google Suggest. And Google+, along with its +1 button, was born which was a significant factor to boost the visibility of content.
In summary of this period, SEO had a massive change which forced brands to earn their rankings through contents that are of quality and user-focused, or else, face the consequences of acquiring penalties in search.
In this era, still, SEO Gold Coast was brought towards relevant content, but not only that. Accessibility with mobile search and in local search also became necessary. For today, websites that don’t have a responsive design or lack mobile optimisation lost their rankings on Google, even their search visibility.
Learn that in order to be able to increase search authority, one must build relationships as well as build links and leverage long-tail keywords. The internet of today demands competitive quality content and personalisation, remember that.
If you are looking for SEO services, contact us at Fligno today!