Once you take those first few stumbling steps into the world of business, you will realize early in the game that you need to make use of online platforms to boost your brand. All of your competitors will be available on the internet.
When you have hundreds of other businesses trying to impress the same audience you’re trying to appeal to, you will have to learn how to play the game the way they do.
Making use of online-based resources will make it possible for you to reach your audience, improve your reputation, and make more sales than you would with a run-of-the-mill brick and mortar.
While having your own business website might be an essential in this digital day and age, not all business owners can be tech savvy enough to manage their own site. That said, it’s ideal that websites are kept easy to operate, simple to maintain, and effective in bringing in prospects and consumers without having to exhaust too much effort on the owner’s end.
Today, there are two main technology platforms that you can choose from to make the most of your online venture and those are open source systems and proprietary systems.
The Big Difference
Open Source Systems and Proprietary Systems can both be very advantageous, but one of these two shines brighter than the other and for very good reasons. To better understand the difference between these two technology platforms, take the case of Graphics Online into consideration.
Graphics Online was a thriving web development agency established in July of 2014. Just this year, however, the promising business had to liquidate its entire enterprise because of cyber attacks that compromised their systems.
The business was running on a proprietary system which they ultimately pinpointed as the main factor that led to their demise. The entire mess was concluded with a statement from the executives and advisers of the site saying they suggest that other web development businesses move to open source systems instead.
The thing about proprietary systems that makes it particularly vulnerable is the fact that they are usually highly restrictive when it comes to permissions. Because they are owned by a private entity (thus the name proprietary) many of the functions are only accessible to and through them.
Open source systems on the other hand allow a lot more freedom when it comes to managing and operating web coding, content, and information because these can be hosted anywhere. Although open source systems are typically controlled by one maintaining body, they are not actually owned by anyone, which means those who partake in the service can gain access to their information at any time they choose.
Why You Should Choose an Open Source System
When it comes to customization and flexibility, open source systems take the cake. This type of platform allows you to build on your own ideas and expand your style depending on what you prefer, unlike proprietary systems which usually limits your capacity for custom development.
But the greatest consideration is the safety feature that open source systems offer – if and when you decide you want to move to a different developer, open source systems will allow you to transition seamlessly, taking any important information with you when you go.
With proprietary systems, however, you need to ensure that you have access to your information in case you do decide to move (as with the case of Graphics Online) but this might not always be provided by the companies.